[ X ]
METCALF
FOUNDATION

Menu 2020: Ten Good Food Ideas for Ontario
Sustain Ontario – The Alliance for Healthy Food and Farming
2011

Menu 2020: Ten Good Food Ideas for Ontario is one of five reports the Foundation released in June of 2010 that together present a new vision for how we think about, produce, and consume food. The reports offer a range of strategies to promote local economic development and improve access to healthy and abundant locally-produced food.

The collection of five reports, titled Metcalf Food Solutions, was the result of an open competition led by the Metcalf Foundation. The Foundation had been working behind-the-scenes for eight years to jumpstart a sustainable food movement in Ontario.

From more than 40 applications, top innovators and experts were identified and funded to carry out five research projects to tackle food system reform. According to the Foundation’s President Sandy Houston, the province’s food system – including the growing, processing, distribution, and consumption of food – runs contrary to the very essence of food. “Food is a fundamental human concern central to our health, economy, and environment, and yet the system we have built around it is complex, rigid, and opaque.”

To download the reports, please click on the titles below.

The press release for the reports stated the following:
At the core of the problem is an outdated system designed for the export market that is no longer producing local food for local markets.

  • Farmers are in a financial crisis.
  • Agricultural land is fast disappearing.
  • Food bank use is increasing.
  • Health is declining due to lack of access to nutritional food.

The combined solutions in the reports aim to address these issues through new, integrated approaches that span sectors and interests. One of the report authors, Sustain Ontario, was launched by the Metcalf Foundation with a mandate to facilitate multi-stakeholder engagement, bringing farmers and agri-business together with health, environmental, and anti-poverty groups. Their report, Menu 2020, the collection’s anchor document, offers a high level summary of the reports, identifying ten leading ideas that have surfaced across this burgeoning sector.

“For the first time, we’re offering a new, integrated vision for farming and food that will contribute to health and economic viability along the food chain. These reports are must-reads for anyone who cares about poverty and health, the environment or economic development,“ says Dr. Lauren Baker, Director, Sustain Ontario – The Alliance for Healthy Food and Farming.

Overall, the recommendations are designed to build a healthy, ecological, equitable, and financially viable food system for Ontario. This will mean protection of rural and urban land to grow food, a thriving local food and farming economy, jobs and infrastructure, and healthier Ontarians demanding locally-produced food.

Recommendations:

  • Rural Entrepreneurship: Investment, regulation, and marketing should support new and innovative farmers growing and processing organic and niche products that respond directly to consumer demand, thereby contributing to lock, sustainable economic development.
  • Return of the Cannery: A stronger regional processing sector is recommended to build a local food economy, helping Ontario’s farmers and processors benefit from and meet consumers’ growing demand for local food.
  • City Gardens and Farms: Urban agriculture is recommended as a strategy to grow a sizable amount of the city’s vegetables and herbs, increasing access to healthy food for all while growing green jobs and cities.
  • Community Food Centres: Toronto’s The Stop presents and innovative model – a place where people come together to grow, cook, eat, learn about, and advocate for good food for all – that is ripe for roll-out across the province.

Related Documents

Related Materials & Media Coverage

A Struggle to Eat In Toronto’s Food Deserts
The Toronto Star, Vanessa Lu
June 14, 2010

Setting the Table to Beat the “Good Food Gap”
The Toronto Star, Ann Hui
June 15, 2010

Many Woes, Single Cause:  Dysfunctional Food System
Winnipeg Free Press, Laura Rance
June 19, 2010

Sustaining Ontario:  Lauren Baker’s Good Food Ideas
Good Food Revolution, Malcolm Jolley
June 24, 2010

Food For Thought
National Post, Dana Lacey
July 10, 2010

Small-Scale Food Processing in Ontario Needs Regional Supports Says Report
Better Farming, Susan Mann
October 18, 2010

Next >
In Every Community a Place for Food: The Role of the Community Food Centre in Building a Local, Sustainable, and Just Food System
< Previous
Fertile Ground for New Thinking: Improving Toronto’s Parks
The George Cedric Metcalf Charitable Foundation
38 Madison Avenue, Toronto, ON  M5R 2S1